Frequently Asked Questions
Have questions? We have answers. Here are some of the most common questions we get asked.
What is the typical project flow for a website or online shop?
- Initial consultation and description of your project by phone or Zoom, determination of the scope of services
- You will receive a written offer from me
- Brand workshop if required
- Brand / logo design if required
- Conception as a basis and definition of all necessary parameters
- Detailed planning of design, content, technology and schedule
- Technical adjustment and setup of the content management system (CMS) or online shop
- Creation of the screen design based on corporate design, specifications and examples
- Review and approval of the screen design
- Responsive optimization to ensure optimal display on all devices
- Creation / data migration of content in the CMS or online shop after consultation
- Project acceptance
- Launch – your project goes online
- Support and maintenance such as updates, adjustments and advertising measures
Which services are relevant for you, we outline in our first conversation, which also serves as the basis for a proper offer.
Can you maintain and expand your website or online shop yourself?
You can maintain and expand all content yourself. You will receive a thorough briefing from me in advance. For websites, I use Vue.js with Laravel as the backend framework. If you don’t want to do the maintenance yourself, I can optionally do this partially or completely for you.
Backups and updates require additional technical effort. This requires a certain level of technical knowledge for most systems and should therefore preferably not be carried out independently. I am also happy to take on this task optionally on a regular and timely basis for you.
What does a website or online shop cost?
The costs for a website or an online shop naturally depend on the scope of the project. To give you a meaningful overview, you can use the following empirical values as a guide:
- Landing page (one-pager) with Weblication: 200 Euro - 2,800 Euro
- Website: 600 Euro to 5,000 Euro
- Online shop: 2,200 Euro to 4,000 Euro
- Online shop with CMS: 2,200 Euro to 10,000 Euro (incl. website and blog)
Do you need a new website or a new online shop?
If your website or online shop is technically and/or visually no longer state-of-the-art, this question is usually easy to answer. But even a new website or a new online shop can be realized ‘past the target’. The classic weaknesses are outdated design, programming that no longer works on different devices, missing functionality or compatibility and outdated, insecure software. If your business depends on your online presence and you live off it, there is no question that you should do everything to ensure that this important part works optimally for you!
Is the website or online shop your property?
Websites and online shops developed by me belong to you. If it should be necessary for any reason, you can easily switch to another provider. With other providers or inflexible modular systems, you are often dependent on the respective provider and may have to have a completely new website or a new online shop created in the event of a change. All graphics will be provided to you on request, provided the rights allow it, and all necessary domains and software will be acquired in your name.
Is the created print advertising your property?
For all final drawings / print templates created by me, you receive a spatially and temporally unlimited right of use for your company.
How long does it take until everything is ready?
You can probably guess the answer: It depends on the scope and my workload. To still offer you some points of reference, here is a rough estimate:
- Small website: approx. 1 month
- Classic website for a company: approx. 2 months
- Small online shop: approx. 2 months
- Extensive online shop: approx. 6 months
- A brand design / logo: approx. 1 month
From many years of experience I can say that there are almost always delays, and very often this is due to late delivery of content or late feedback. As your project manager, I try to avoid this and like to serve as a ‘reminder’. For large projects, it can help to bring in other service providers such as a copywriter.
Why is a brand workshop useful?
The brand workshop is for customers who do not yet have a specific differentiation for their brand and/or products or who want to optimize an existing brand design. Your success lies in communicating your advantages, which is why we work together to develop your brand concept as a basis for all further solutions.
What distinguishes my work?
There are many offers on the market – why should you choose me? I have over 5 years of experience from many different projects and offer my customers a choice of 2 CMS and 3 online shops. The advantage for you is comprehensive knowledge and high problem-solving competence. I have experienced every conceivable situation in projects, seen many trends come and go and know what works and what doesn’t. This makes you very adaptable, also for future requirements.
To find out if we fit well together, you can get a first impression through my offer, my references and my blog, which we can then deepen in a personal conversation – I would be pleased.
What technologies do I use?
My work can include most of these technologies or tools
- Frontend:
- React.js (incl. Redux, Next.js), Vue.js (Vite)
- JavaScript & TypeScript (ES6+), JSX, HTMX
- HTML5, CSS3 (Tailwind, SASS, Bootstrap, LESS)
- Backend & Tools:
- Laravel, PHP (Yii2), Node.js / Express
- SQL-MYSQL, NoSQL-MongoDB, Postman
- NPM, Git/GitHub/Gitlab (incl. Gitlab CI)
- Testing: Jest, Cypress (TDD-oriented testing)
- Linux Dev Stack: LAMP (Linux, Apache, MySQL, PHP) setup and maintenance
From many years of experience I can say that there are almost always delays, and very often this is due to late delivery of content or late feedback. As your project manager, I try to avoid this and like to serve as a ‘reminder’. For large projects, it can help to bring in other service providers such as a copywriter.
What should you as a customer provide?
It is primarily your project, which has a major impact on the future of your company. So plan enough time for it. Your cooperation is required for feedback, content and further collaboration and is often underestimated. For example, with online shops with Wawi / ERP, a considerable amount of time can arise from coordination and data entry.
In which formats should images for the website and online shop be delivered?
Photo motifs (landscapes, persons etc.) please as .jpg, isolated motifs please as .webp, and motifs with much text or lines please as .gif or .webp. Logos if possible please as .svg or .eps. All image motifs preferably in landscape format with a width of approx. 1800px.
How to find a suitable hosting provider?
We offer dedicated high-performance hosting services for our clients from €7.95 per month. Managing your development, management and hosting under one roof guarantees faster support and fewer technical conflicts. We can also point you to third party providers if desired.
What should you do for SEO?
Websites and online shops for my customers are basically SEO-optimized. With sufficiently well written and structured content, you can continuously optimize your SEO. You can always get help and valuable tips from me if needed or take advantage of further services.
Do I have to maintain ?
Because it is asked again and again: No! The meta tag ‘keywords’ has not been relevant for the ranking in Google search since 2009.
What should you consider regarding accessibility?
The implementation of accessibility by the professional association (BFSG) requires many companies to build digitally accessible websites by June 28, 2025. This generally applies to B2C companies with over €2 million annual turnover and at least 10 employees. Despite the legal obligations, creating accessible websites is best practice as they can greatly improve the overall user experience and increase conversion rates.
*The legislation states that companies that offer goods or services for consumers and end users, have a total turnover of more than 2 million Euro / year and employ at least 10 people, must definitely focus their websites on accessibility from June 28, 2025.
*The reverse conclusion is: companies that offer their goods or services exclusively B2B or have a maximum total turnover of 2 million Euro / year and fewer than 10 employees are exempt from the new regulations.
Fundamentally, however, websites and online shops should be designed as accessible or low-barrier as possible. This makes sense for economic reasons alone. An accessible website goes hand in hand with a better user experience and can thus increase the conversion rate. I am happy to advise you in more detail on this topic.
Do my websites and online shops also work on mobile devices (responsive)?
Actually, it has long been a matter of course that websites and online shops work just as well on mobile devices as on stationary devices (desktops) or laptops with larger screens, and of course this is also the case with the projects I supervise.
Here, too, there are quality differences: An automatic adaptation to the device used can be designed via ‘breakpoints’, then it switches exactly from this point and for this device class to another view, or it can be designed ‘fluid’. ‘Fluid’ here means that device-independent adjustments are also taken into account, for example for different window sizes on a desktop. This also leads to fewer unsightly display errors on larger screens, because no one knows how large or how small the browser window is used there.
What exactly does a web designer do?
A web designer conceives, designs and creates websites. This includes the layout, the color scheme, the typography and the user guidance (UX/UI design). Often the technical implementation (programming) is also part of it.
How much does a professional website cost?
The costs for a website or an online shop naturally depend on the scope of the project. To give you a meaningful overview, you can use the following empirical values as a guide:
- Landing page (one-pager) with Weblication: 200 Euro - 2,800 Euro
- Website: 600 Euro to 5,000 Euro
- Online shop: 2,200 Euro to 4,000 Euro
- Online shop with CMS: 2,200 Euro to 10,000 Euro (incl. website and blog)
What are the tasks of a web designer?
The tasks include: requirements analysis, conception (wireframes, mockups), visual design (UI), user experience (UX) design, technical implementation (HTML, CSS, JS, CMS), responsive design and often also ongoing maintenance.
How much does a 20-page website cost?
A flat answer is difficult, because the complexity of the 20 pages is decisive (e.g. static info pages vs. interactive forms). 3000€-8000€
What does the creation of a website cost?
That depends on the scope. A simple landing page is cheaper than an extensive company website with CMS. Also look at our answer to ‘How much does a professional website cost?’.
How much does a domain cost per year?
The costs for a domain (e.g. .de or .com) are relatively low and are usually between 10 € and 20 € per year, depending on the provider and extension.
What do I need for my own website?
You need three main components:
- A domain (e.g. your-name.de)
- A web hosting package (storage space on a server)
- The website files themselves (code, images, texts).
How much does SEO cost?
SEO (Search Engine Optimization) is an ongoing process. Costs can range from a few hundred euros per month for basic optimizations to several thousand euros for highly competitive keywords. From 350€
What does a professional website need?
A professional website needs a clear design, intuitive user guidance (UX), fast loading times, mobile-optimized (responsive) design, high-quality content (texts / images) and must fulfill legal requirements (imprint, data protection).
How much does a 1-page website (one-pager) cost?
We create a professional one-pager from 200 €
What does a good internet site need?
A good internet site is user-friendly, loads quickly, works on all devices (responsive design), has clear ‘calls-to-action’ (e.g. ‘inquire now’) and offers the visitor valuable information.
How do I create an internet site?
The process includes: 1. setting goals, 2. registering domain & hosting, 3. planning design & structure, 4. technical implementation (e.g. with a CMS or programming), 5. maintaining content, 6. testing and live switching.
What are the 7 Cs of a website?
The ‘7 Cs’ of (e-commerce) web design are a marketing model. They often stand for: Context, Content, Community, Customization, Communication, Connection and Commerce.
What does a website need legally?
In Germany, two things in particular are absolutely necessary: an easily findable imprint (provider identification) and a data protection declaration (according to GDPR). For online shops, GTC and a cancellation policy are added.
What is mandatory on a homepage?
Statutory requirements are an imprint and a data protection declaration, which must be easily accessible from every page of the website (also the homepage) (e.g. in the footer menu).
How much does it cost to have a website programmed?
The costs for a website or an online shop naturally depend on the scope of the project. To give you a meaningful overview, you can use the following empirical values as a guide:
- Landing page (one-pager) with Weblication: 200 Euro - 2,800 Euro
- Website: 600 Euro to 5,000 Euro
- Online shop: 2,200 Euro to 4,000 Euro
- Online shop with CMS: 2,200 Euro to 10,000 Euro (incl. website and blog)
What are the 5 golden rules of web design?
There are many ‘rules’, but important principles are: 1. user-friendliness (usability) first, 2. clear, consistent design, 3. fast loading time, 4. responsive design (mobile optimization), 5. clear calls-to-action.
How does this 1-page website earn $21,000 per month?
This question probably refers to a specific online example. Usually such one-pagers generate income by selling a single product, a service or through affiliate marketing, where the entire traffic is directed to this one page by targeted advertising (e.g. Google Ads, Social Media Ads).
Can you earn money with your own website?
Yes, definitely. The most common methods are: selling products (e-commerce), offering services (like us), advertising (e.g. Google AdSense), affiliate marketing (promote products of others) or selling digital content (e.g. e-books, courses).
What does a website with 10 pages cost?
A typical company website with approx. 10 pages (e.g. Start, About us, Services, Contact) is in the range of 500 € to 1000 € with us
How much do you earn with a website?
This varies extremely. A private blog site might only earn a few euros through advertising. A service provider website (like ours) generates qualified customer inquiries that lead to orders worth thousands of euros. A successful online shop can achieve millions in sales.
What is the difference between a homepage and a website?
The website (or ‘web presence’) is the entire internet presence (e.g. all pages under my-company.de). The homepage (or ‘start page’) is the main entry page of this website (e.g. the page my-company.de/ itself).
How many website views are needed to earn money?
This depends on the monetization method. For advertising (AdSense) you need thousands of views for significant amounts. If you sell a high-quality service (e.g. web design for 5,000 €), maybe a single right visitor who leads to an inquiry is enough to earn money. Quality of traffic is more important than quantity.
How much money can you ask for a website?
As an agency or freelancer, the prices depend on your own experience, the scope of the project and the value you create for the customer. The ranges reach from 500 € for simple modular sites to 50,000 €+ for complex individual developments.
How many hours does it take to create a 10-page website?
This is very different. Including conception, design, programming, content input and correction loops, a 10-page website can take between 40 and 150 working hours, depending on complexity.
How long does it take to create a website?
As described in our ‘project flow’, this depends on the scope. A small website takes approx. 1 month, while an extensive shop can take 6 months. An important factor is also how quickly you as a customer deliver content and feedback.
How accurate is this cost calculator?
This calculator is based on current market rates for 2025. Actual costs may vary depending on specific requirements, location, and individual developer pricing. We recommend obtaining quotes from multiple providers for the most accurate price indication.
What’s the difference between template and custom design?
Template designs use pre-made layouts personalized with your content and branding, typically costing £500-2,000. Custom designs are built from scratch to meet your exact requirements and brand identity, usually ranging from £2,000-10,000+ depending on complexity.
Should I choose a freelancer or an agency?
Freelancers are often more cost-effective for smaller projects and provide direct communication. Agencies offer broader expertise, better project management, and ongoing support but at higher costs. Choose based on your budget, project complexity, and support preferences.
What are the ongoing costs?
Expect to pay for hosting (£10-300/month), domain renewal (£10-30/year), security updates, content management, and potentially ongoing SEO or marketing services. Basic maintenance generally costs £25-100/month for small business sites.
Do I need ongoing website maintenance?
Yes, regular maintenance is crucial for security, performance, and search engine ranking. This includes software updates, security patches, content updates, and performance monitoring. Neglecting maintenance can lead to security vulnerabilities and poor user experience.
What is included in the development cost?
Development costs usually cover design, programming, basic SEO setup, and testing. Additional costs may include content creation, advanced integration services, ongoing maintenance, marketing setup, and training sessions. Always clarify what is included in the quoted price.
How can I reduce website development costs?
Using template-based designs, providing your own content, choosing standard features over custom functionality, extending timelines for better rates, and handling some tasks yourself. However, ensure you don’t compromise on essential elements like mobile responsiveness and security.
Do you have to perform website management operations regularly and what are the monthly costs?
Yes, regular management is crucial for security, performance and search engine ranking. Neglecting management can lead to security vulnerabilities. You can expect the following monthly costs:
- Hosting: From €7.95 per month
- Email & Domain: From €3 per month
- Landing Page management: From €25 per month
- Website management: From €35 per month
- Online Shop management: From €60 per month
What should I do for SEO and how much does it cost?
Our websites and online shops are built with a basic on-page SEO optimization foundation. For dedicated growth, our SEO Kickstart package offers a one-time fee from €350. Ongoing SEO is a continuous process of content strategy and keyword optimization.